Engagements start at $1,500 a month, a flat fee under a written cap, not a retainer that grows. The build systems are one-time installs with flat monthly run fees after; which one fits your firm gets decided on a call, not a pricing grid. No audit fees, ever.

No. The monthly service carries a three-month minimum because the build work is front-loaded. After that, and after any install, everything is month-to-month with 30-day written notice. No long-term contracts, no early-exit fees.

Do you guarantee rankings?

I will never guarantee you a Google ranking. A guarantee about Google is a guess with a contract attached. And I never buy links.

Who approves what the AI writes?

A named attorney at your firm, in the exact wording, before anything publishes. Every post carries a receipt showing who approved it and when. A week with no approval is a week with no posts, and that is the system working.

I help law firms generate leads and implement AI systems across the 5 Pillars of Business without constantly increasing their marketing and operations budget.

Book 15 minutes

Not a pitch! If your business would benefit more from "traditional" coaching or an agency, I'll tell you.

The 5 Pillars of Business

Pillar	What the system does	Covered by
Intake	Intake measured, not automated: every stage from first contact to signed case, read from your own records.	Law Firm OS
Marketing & Sales	Marketing drafted every week and published only after a named attorney approves the exact wording. Every marketing dollar traced to a number you chose. If something can't be measured, it's labeled "unmeasured" in writing. Consults stay with your team.	Marketing Department OS (also inside Law Firm OS), Search Relevance Optimization
Operations	One weekly scorecard for the whole firm, built from your own records, with any number not yet measured marked "unavailable"; a prepared packet for your leadership meeting; and quarterly plans drafted for your approval, built on EOS principles.	Law Firm OS
Finance	Billing narratives and collections drafts your own people send, and profitability read from your firm's own numbers. Nothing bills on its own.	Law Firm OS
Client Experience	Onboarding, client updates and close-out surveys drafted for your team. A person at your firm approves everything a client receives.	Law Firm OS

In every pillar the system drafts or measures. Nothing it drafts publishes or reaches a client until a named person at your firm approves it.

What We Do

You know how a firm gets to a certain size on word of mouth and a small budget: you have money in the bank, and you're comfortable, but a few years later you have barely grown revenue enough to keep up with inflation, and that's when you realize your business has stalled. Most owners I have worked with in 12 years of law firm marketing don't want to grow just for the sake of growth, especially if reaching a revenue goal means taking home less money. They want to take home more money without sacrificing profitability or working more nights just to say, "I have a 7-figure law firm."

So I install marketing and operations systems built on EOS principles, with AI as leverage for the team they already trust, never a substitute for their experience and judgment. The firm grows on purpose, against a written goal, and if the marketing or operations budget grows, it grows for a measurable reason, not because you are doing random acts of business development.

How We Operate

"Traditional" coaching and agency models need you to spend more, never less.

Our systems are built so that in 3 to 12 months you don't need us anymore: the hands-on work ends, and the system keeps running. We install the system and manage it monthly for a flat fee; with Marketing Department OS, that fee is about the cost of a car payment. No long-term contracts: we go month to month after the 3-month installation period. If you work with us for 12 months and still need us at a fractional level, then we have failed to do our job. Search Relevance Optimization is the exception: earning links is ongoing work, so it stays a monthly service.

Services

Marketing Department OS runs your marketing. Law Firm OS runs the firm.

Search Relevance Optimization

Your firm needs two kinds of link-based relevance to win in an AI-driven search landscape. Topical relevance comes from earning links on websites directly related to your practice area; it feeds AI search tools like ChatGPT and Gemini, and traditional organic Google results. Geographic relevance comes from earning links from local sources such as the Chamber of Commerce, nearby businesses, and local charities; it feeds the Google Maps pack. You need both.

That doesn't mean traditional SEO isn't relevant, because AI still looks at SEO; some parts of it just matter more now, like schema and fast, clean pages. So the work also covers your Google Business Profile, reviews, citations, and your practice-area and location pages. Authority earned the organic way. We never buy links. No ranking guarantees, ever.

Marketing

Marketing Department OS

Most marketing systems just give you suggestions. Marketing Department OS works like an end-to-end marketing department, with 25 AI agents working for your firm, covering strategy, SEO, content, social, reviews, paid ads, email, referrals, and reporting. They check your search and site data, draft your content and social posts, and recommend what to fix. Once a named attorney approves, they publish your content and social posts and report back. A person applies every ad change. The work runs weekly on a set schedule, whether or not anyone at the firm has time to think about marketing that week.

It's built around your firm, not a template. It starts from your practice areas, your markets, your voice, and the claims you can prove. It runs on your own numbers, starting with your search data and your site traffic. And it keeps track of your corrections. It saves every edit you make to a post before you approve it, and when the same correction keeps coming up, the system proposes a written rule for its playbook. That rule waits for your approval, like everything else.

Nothing goes public until a named attorney signs off, and every published word carries a receipt. It works from your marketing data and never opens a case file. We monitor and optimize everything, and go over its work with you every month: this is not a system you switch on and walk away from. Like any team, the agents need training, education, and evaluation.

Firm

Law Firm OS

Everything in Marketing Department OS plus the operating layer for every department of the firm: operations, intake, finance, client experience. One weekly scorecard, quarterly planning built on EOS principles, intake measured end to end, billing narratives and collections drafts your own people send, profitability read from your firm's own numbers, client communication a person at your firm always approves. Every department drafts; nothing acts alone.

Every service carries the same written refusal list: trust accounting, conflict screening, docketing, your matter and document systems, hiring decisions. The system never does them; at most it prepares the evidence, and a named person decides. We only install departments that can be left half-done without harming you. No prices on the cards. One conversation, one recommendation: the fit gets decided on a call, not a pricing grid.

Book 15 minutes

About

Matthew Tate, A Law Firm CMO.

I spent 12 years inside a law firm marketing agency: coaching firm owners, running SEO, and operating the business on EOS. Twelve years is long enough to watch the same movie several times: a firm hires a vendor, the reports arrive full of numbers nobody chose, the owner quietly loses track of what is being published in the firm's name, and eighteen months later the cycle restarts with a new vendor, usually at a higher retainer. A Law Firm CMO is what that experience produced. Not a better vendor: a different arrangement.

I'm building this practice deliberately: five founding firms, worked closely, references earned. If you want vendor number nine, I'm the wrong call.

Fifteen Minutes

Fifteen minutes, not a pitch.

Bring the one marketing question you can't get a straight answer to. What last month's spend actually produced is a good one. If your business would benefit more from "traditional" coaching or an agency, I'll tell you.

Book 15 minutes

Four Questions

Four questions owners actually ask.

What does it cost?: Engagements start at $1,500 a month, a flat fee under a written cap, not a retainer that grows. The build systems are one-time installs with flat monthly run fees after; which one fits your firm gets decided on a call, not a pricing grid. No audit fees, ever.
Am I locked in?: No. The monthly service carries a three-month minimum because the build work is front-loaded. After that, and after any install, everything is month-to-month with 30-day written notice. No long-term contracts, no early-exit fees.
Do you guarantee rankings?: I will never guarantee you a Google ranking. A guarantee about Google is a guess with a contract attached. And I never buy links.
Who approves what the AI writes?: A named attorney at your firm, in the exact wording, before anything publishes. Every post carries a receipt showing who approved it and when. A week with no approval is a week with no posts, and that is the system working.

The Ops Index

Not ready for a call? Take the nine numbers.

The Law Firm Ops Index: the nine numbers a $500K–$5M firm should see every week, with what each means, how to compute it, and what it costs when nobody owns it. It stands alone; nothing in it is held back to make a call necessary.