We split everything into 90-day cycles. The first 30 days are spent on assessment, and the next 60 are spent on execution. This creates a practical rhythm for law firms—you get clear results without constant marketing distractions. By the end of the cycle, most firms start seeing patterns in their previously chaotic marketing.

I don't sell implementation services - period. I focus exclusively on leadership, so I have zero incentive to push unnecessary services. I apply proven frameworks that have delivered for dozens of law firms rather than chasing trends. My clients value having someone focused solely on their numbers, not upselling them.

That's my specialty. I don't replace your current resources - I optimize them. I assess capabilities, clarify roles, and implement accountability systems. Your team handles daily execution while I provide strategic direction and align everything with your firm's growth objectives.

In the first month, we implemented proper tracking systems to monitor what truly works. By the second month, you will receive weekly scorecards that display real performance data. Most companies typically notice improvements in lead quality and conversion rates by day 60. By the end of the cycle, you will be able to measure the exact return on investment (ROI).

What specific marketing problems do you address?  

I tackle the fundamental issues affecting law firm marketing, including unpredictable lead flow, ineffective advertising spending, low conversion rates, underperforming agencies, and disconnected marketing strategies. With 15 years of experience exclusively in legal marketing, I have developed systematic solutions to these persistent challenges.